Case Study

Leading Reproductive Health Non-Profit

Achieving Crisis Response at Machine Speed by cutting misinformation detection time from 4 days to 30 minutes, enabling proactive defense against harmful narratives.

99% Faster

Misinformation Response

From 4 Days to 30 Min.

Threat Detection

Enabled

Proactive Narrative Defense

Services

Intelligence Platform, Media Monitoring

Industry

Non-Profit / Public Health

Client

A Leading Reproductive Health Non-Profit

The Challenge

A manual, multi-day monitoring process was too slow to effectively identify and counter fast-spreading online misinformation, putting the organization's mission at risk.

The Solution

Casper Studios built an AI-powered monitoring tool that automates the scraping, transcription, and analysis of social media content to flag emerging misinformation

The Problem

The High Cost of a Slow Response

The organization’s communications team was engaged in a constant battle against the rapid spread of misinformation online. Their process for identifying harmful narratives was entirely manual, requiring staff to sift through countless social media posts. This labor-intensive effort meant it could take up to four days to identify and validate an emerging threat. In the fast-paced social media landscape, this multi-day lag gave harmful content a critical head start, allowing it to gain viral traction before the organization could mount an effective, data-driven response.

The Solution

An AI-Powered Intelligence Platform

Casper Studios developed a custom, internal intelligence platform to automate and accelerate this critical workflow. The tool automatically scrapes high-velocity platforms like TikTok, transcribes video content on the fly, and evaluates its claims against a database of credible, verified sources to highlight potential misinformation. A streamlined, human-in-the-loop interface then allows staff to quickly validate AI-flagged posts and use integrated tools to generate effective counter-messaging.

The Business Impact - The ROI

The platform transformed the organization’s operational posture from reactive damage control to proactive narrative defense, showcasing a capability with broad applications in corporate brand safety and crisis management.

Impact

Qualitative

Mission-Critical Agility: The ability to respond in minutes, rather than days, allows the non-profit to protect its core messaging and neutralize harmful content before it becomes entrenched in public discourse.
Data-Driven Strategy: The platform provides a real-time, quantitative view of the information landscape, enabling leadership to make faster, more informed strategic decisions about communications priorities.
Operational Efficiency: By automating the most time-consuming aspects of monitoring, the tool frees up highly skilled policy and communications staff to focus on strategic response and outreach.

Before Casper's AI Solution

Staff manually reviewed social media, a process that took up to four days to identify and prepare a response to a single piece of emerging misinformation.

Before Casper's AI Solution

Staff manually reviewed social media, a process that took up to four days to identify and prepare a response to a single piece of emerging misinformation.

Before Casper's AI Solution

Staff manually reviewed social media, a process that took up to four days to identify and prepare a response to a single piece of emerging misinformation.

With Casper's AI Solution

The same detection-to-response cycle now takes approximately 30 minutes, allowing the organization to protect its messaging and counter harmful content before it goes viral.

With Casper's AI Solution

The same detection-to-response cycle now takes approximately 30 minutes, allowing the organization to protect its messaging and counter harmful content before it goes viral.

With Casper's AI Solution

The same detection-to-response cycle now takes approximately 30 minutes, allowing the organization to protect its messaging and counter harmful content before it goes viral.