Case Study
Reduced proposal creation time from 36 hours to 2, helping the team respond faster and close more deals.

94% Faster
Proposal Generation Cycle

18x Improvement
Sales Velocity
$50,000/yr
In Annual Productivity Value
Services
Sales Automation, Process Automation
Industry
IT Services
Client
PE-Backed IT Services Firm
Duration
3-4 months
The Challenge
Creating a single client proposal took roughly 36 hours of manual work. Sales and operations teams had to gather data from multiple systems, coordinate approvals, and manually format each quote. This slow, fragmented process delayed responses to new opportunities, weakened the firm’s competitive position, and limited its ability to pursue new business efficiently.
The Solution
Casper Studios built an automated quoting tool that connects directly to the client’s CRM and pricing databases. The platform automatically fills in customer and pricing details, generates a proposal, and routes it for approval—all within one interface. The process now takes around two hours from start to finish.
The Impact
The automation replaced a major sales bottleneck with a scalable, efficient system.
Faster responses: Proposals are delivered to prospects in hours instead of days.
Improved conversion: Faster turnaround times strengthen client trust and increase close rates.
Operational scalability: The team can now handle more leads without adding headcount.



