How Sharing What You Build Compounds Trust and Growth
7 min read
·
Sep 23, 2025
AI and automation work often feel complex from the outside. Teams hide their systems behind client names and confidentiality. But sharing what you are learning, even small internal builds, can unlock real opportunities.
A recent example proved that again. A simple LinkedIn post about a Relay.app workflow for a competitive analysis agent turned into direct outreach from two managing directors at $10B+ AUM private equity firms.
The post was not a pitch. It was a short breakdown of something we had already built for ourselves and for a client. Within hours, it reached exactly the kind of audience it was meant for.
Why This Worked
It was simple. The post showed real work. No buzzwords. No big claims. Just a practical workflow others could learn from or adapt.
Private equity leaders saw a process they could use immediately. The example was relevant, specific, and proven in the field. That combination builds credibility faster than any cold outreach campaign.
Sharing useful work does two things at once:
It demonstrates expertise through action.
It builds trust before the first meeting.
Insight
When you share what you are building, you do not just show capability. You invite others into your process. That openness builds momentum.
How It Creates Compounding Value
Each shared project becomes a reference point. Over time, those examples build a pattern that audiences recognize and trust.
When leaders see consistent, high-quality work over months and years, they start to associate your name with reliability. That is when inbound opportunities appear.
It rarely happens overnight. The payoff comes from consistency. Share one useful thing. Then another. Keep doing it. Each post adds a small layer of credibility. Together, those layers compound.
Why Simplicity Wins
The most effective posts are clear and short. They describe the challenge, what was built, and why it mattered. They show real systems without jargon.
Complexity creates distance. Simplicity invites engagement.
The automation example that started this story was not technically advanced. But it solved a real problem for a specific audience, and that was enough.
Getting Started This Week
Choose one workflow or build you are proud of.
Summarize the problem it solved in three sentences.
Share one screenshot or diagram if possible.
End with one lesson others could apply.
Repeat the process monthly.
Closing Thought
LinkedIn works best when you show, not sell. Sharing what you are learning, what you are building, and what you are improving builds credibility faster than any pitch.
Do it consistently for years. That pattern of openness compounds. The conversations it sparks can grow your network, your trust, and your business.
