Case Study
Pioneering a New Era of Fan Engagement by launching a first-of-its-kind generative voice AI experience for Netflix and Doritos, establishing a scalable new service line for branded entertainment.
Generated
Significant Brand Buzz
Launched
First-of-its-Kind Fan Experience
Achieved
High-Impact Franchise Promotion
Services
Experiential AI, Generative Voice
Industry
Media & Entertainment
Client
Netflix & Doritos
Stranger Things Franchise
The Challenge
Global brands required a novel, high-impact marketing activation to cut through a crowded media landscape and create a memorable fan experience for a flagship franchise.
The Solution
Casper Studios designed and deployed an interactive generative voice AI experience, allowing fans to engage directly with iconic characters in a real-time promotional event.
The Problem - The Engagement Gap in Modern Marketing
In a saturated advertising market, major brands like Netflix and Doritos face the continuous challenge of creating authentic campaigns that capture audience attention. Traditional advertising formats often struggle to deliver the deep, interactive engagement needed to build lasting brand affinity for a globally recognized franchise. The goal was to move beyond passive viewing and create a truly participatory and memorable brand experience that would generate significant buzz.
The Solution - An Interactive, AI-Powered Brand Experience
Casper Studios partnered with the Netflix and Doritos teams to create a completely novel fan experience: a 1980s-style, AI-hosted "telethon" for the Stranger Things franchise. The core of the project was a sophisticated generative voice AI platform that allowed fans to call in and have real-time, interactive conversations with the franchise's characters, creating a deeply immersive and personalized promotional event. This demonstrated Casper's ability to handle the complex technical and creative demands of a live, branded consumer campaign.
The Business Impact - The ROI
This landmark project validated Casper's position as a market leader in experiential AI, creating a powerful new go-to-market offering for the multi-billion dollar branded entertainment industry.
Impact
Strategic Positioning: The successful launch established Casper as a go-to partner for complex, real-time voice AI activations, creating a strong competitive moat in a high-growth market segment.
Market Validation: By delivering for world-class brands like Netflix and Doritos, Casper has unequivocally proven its ability to meet the rigorous technical and creative standards of the global entertainment industry.
New Revenue Stream: The project serves as a powerful proof-of-concept for a new, scalable, high-margin service line, opening the door to significant future collaborations in media, sports, and consumer brand promotions.
